So you've finally decided to start sending out press releases, aka media releases, etc. You've written your first media release and are now trying to figure out where to send it. You could spend a lot of money and send it out through various paid channels - but even then success is not guaranteed. You could start to build your own media list, which I fully advise and recommend, but it takes a lot of time and if you are a small business owner, yours is at a premium. Another option is to blast them out to the masses via Free Press Release Submission websites.
Here is a partial list of some of the submission websites that I have sent media releases to with varying degrees of success:
1. http://www.npr.org/ - you are able to send a message or press release to any of the many shows on National Public Radio.
2. http://www.betanews.com - link to their contact form where you can submit news (or lodge a complaint)
3. http://www.directionsmag.com - you will first need to register and create an account for Directions Magazine, then you can login and post releases to: http://www.directionsmag.com/pressreleases/add/ According to their website, Your press release must be on topic to the Geospatial Technology Industry - but not sure if this is true or not .. it doesn't seem like they all are.
4. http://news.thomasnet.com/ This site has strict editorial criteria - they say they will only accept releases from OEMs (original equipment manufacturers).
5. http://www.prlog.org/ - you will need to register for a PR Log account before submitting a free press release and then you will have to verify your account by phone. The process to sign up and submit can be a hassle, but can also be very beneficial.
Didn't get a change to finish this post, but if you have other suggestions or additions, I would love to hear them.
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