At the end of this month, I will have been Eating Clean the Joe Abs Way for a little over six months. (I started in late August 2011 before I'd ever even heard of clean eating). It's been an interesting run - not without trials and tribulations, but very beneficial in a lot of ways - mostly in the way I look and feel. More energetic for sure, never starving - and always eating ... the right foods.
Last week I had my body composition tested in a BodPod at
BodPod Bellevue or Vitela Health, owned by Brent and Jan Mathew Stahl. It was a pretty cool experience and I was fairly happy with my results. I'll blog about the entire experience a little later over at
Joe Abs, but I will say that I was able to get my body fat percentage even lower than the 8% I was hoping for ....
Also last week I finished up negotiations to head up a tech start-up called
Text Retriever. Text Retriever is a really cool text marketing solution to enable real estate professionals to win more listings, meet more buyers and make more sales. My marketing strategy is to first approach a top tier of a handful of potential huge partners that could easily help us start off with good market share. If I'm not able to create a mutually beneficial partnership with any of the top tier potential partners, I move down the list to national real estate brands, then to those who already market a complementary product to real estate professionals and then the regional MLS, Boards of Realtors and real estate brokerages.
I'm thinking that Text Retriever could make a huge splash with the right partner and it could happen very quick. Stay tuned and see what I am able to put together. I'm hoping to be able to
announce at least one major partner at Inman Real Estate Connect in San Francisco August 1-3.
I also asked Jeffrey Gitomer and his crew to help me come up with a Gitomer-ish job title. They came back to me with "Big Dog", which had previously been suggested, but I had decided to go with "CEO / Alpha Marketing Dog". It's all about sales - and in this case, that means it's all about finding the right partner who markets to real estate professionals and can help us reach a huge number quickly. I'm not greedy. I'm not asking for anything out of reason, I simply want 1% of market share in our first year. With approximately 2.3 million listings across the country, that is about 23,000 listings that we are going to be helping get sold. (BTW
Jeffrey Gitomer is coming to Bellevue for a couple of special events on March 22nd and 23rd)