Quite the provocative title - Poke the Box is title of marketing guru Seth Godin's "latest rant" (as he calls it). It's a short read, but well worthwhile.In his latest work, Godin explains that Instigators, those with initiative and those who are willing to make a ruckus are missing in many organizations, and thus, in great demand. I've always considered myself an "idea guy", but while reading Seth's book, I started to realize that in a lot of cases, I have been an instigator. In fact, on one of my old business cards, I used the title of "Chief Instigator".
Are you the type of person who is not afraid to "poke the box"? You are probably just the type of instigator that many organizations, small and large, are looking for! You are a hugely scarce and valuable asset!
How do YOU "poke the box"?
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